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Essentials of Entrepreneurship

233.06

The Foundation to Building a Successful Small Business
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success.

Now in its Eighth Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today?s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world?s economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.

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Additional Information

Details

Paperback: 720 pages
Publisher: Pearson; 8th edition (January 8, 2015)
Language: English
ISBN-10: 0133849627
ISBN-13: 978-0133849622
Product Dimensions: 8.4 x 1 x 10.7 inches

Author

Norman Scarborough is the William Henry Scott III Associate Professor of Information Science at Presbyterian College, where he teaches courses in far-ranging subjects such as Business Law, Statistics, Management Information Systems, and Small Business Management. Scarborough is now in his twenty-eighth year of teaching at PC, one of the premier liberal arts colleges in the Southeast, a career he began at age 22. When he started his teaching career, some of his students were older than he was! Students consistently rank him as one of the outstanding teachers in the Department of Economics and Business Administration at PC. In fact, he was named PC’s Professor of the Year and the CASE South Carolina Professor of the Year for 2005-2006.

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